Corporate Motivational Video »

Goal of a motivation video

Companies and organizations require motivating their staff from time to time. This is very much true in recent times; where employee loyalty is at all time low; especially in industries like Information Technology (IT) and real estate.

In this age of information enabled and globally connected employees, it becomes a challenging task for the top management and HR departments to retain highly skilled individuals.

Motivating the employees towards team building and corporate culture, have become a high priority goal.

Company managements today understand and appreciate the need to retain employees that add value to the company's core values.

Motivation v/s Inspiration

At the most basic level motivating someone is an external stimulus v/s inspiring someone; that happens at the emotional level.

Motivation has to be repeated; as the motivational 'well' gets depleted; due to various personal and professional reasons.

Inspiration comes from within an individual, at an emotional level an individual 'feels' to do an act.

Companies are always eager to employ people who are deeply committed towards the top management's vision.

How we make motivational video

We understand the importance of a motivational video and its impact on the employees.

It is important to connect with the target audience at an emotional level.

The script, background music, and overall audiovisual communication plays a critical role; in determining the success of a motivational video

Basic ingredients of a motivational video »

  • Strong Script - This is the foundation on which the entire concept rests.
  • Background music
  • Visual Effects
  • Voice Over
  • Video clips / stock images
  • Speech by CEO / Managing Director