ELECTRONIC CATALOGUE

An electronic catalogue is designed to present products to customers or partners all over the world via the internet. The electronic catalogue provides more detailed information about the products the company has to offer, including real-time inventory status, photographs, product specifications, product instructions, safety procedures, and video demonstrations. It is important for any company who does implement an electronic catalogue that they are supported by an IT infrastructure. Catalogues such as these provide customers with many advantages however they do yield their disadvantages.

Advantages of Electronic Catalogs

1. Expand your market

Reach niche markets around the world:

With electronic catalogs it is possible to reach specialized market niches more easily than is possible with printed catalogs. And by publishing your catalogs on the World Wide Web, your merchandise will be accessible to the international marketplace.

Gain competitive advantage:

The Internet market can supplement your existing direct mail markets and expand your catalog audience to new groups. Through an electronic catalog, your company can reach these new markets at a relatively low cost.

2. Save on printing and distribution costs

Minimize costs for catalog printing and updates:

An electronic catalog allows you to reach new audiences without additional printing costs. In addition, the cost of updates to an electronic catalog is low and changes can be made as often as needed. You can make frequent updates that would be cost prohibitive for print catalogs.

Avoid rising postage costs:

The distribution costs for electronic catalogs are low, especially when compared to the cost of postage, which continues to rise.

3. Satisfy your customers

Customers seek convenience:

With an electronic catalog ordering system, customers can transmit orders to you instantly without waiting on the phone. People pressed for time will choose to use this technology.

An electronic catalog on the Internet allows you the opportunity to sell your products 24 hours a day to interested customers all around the world - whenever and wherever they choose to do business.