Corporate Film / Video Editing

Editing a Corporate Film / Video

Video Editing Services on Urgent Basis

Film editing is part of the post-production process of filmmaking. It involves the selection and combining of shots into sequences, and ultimately creating a finished motion picture. It is an art of storytelling. Film editing is the only art that is unique to cinema, separating film-making from other art forms such as photography, theater, dance, writing, and directing. Film editing is often referred to as the "invisible art" because when it is well-practiced, the viewer can become so engaged that he or she is not even aware of the editor's work

Editing is a detailed-oriented process, and small changes can have a big impact on the quality of the final product. Ask our experts for feedback along the way.

Steps in Professional Video Editing:

 

Step 1: Choosing Video Editing Tools

We use a variety of video editing software to get the desired effect.

iMovie is an Apple product that comes free on all Mac computers. It’s a great drag-and-drop style tool to do easy, yet professional-quality videos. (iMovie exports video files as .mov.)

Camtasia is a TechSmith product that’s great for creating screen casts and editing very simple videos. (Camtasia has multiple video exporting options.) Windows Movie Maker is a free Microsoft product with similar features to iMovie. It also makes slideshows. (Windows Movie Maker exports video files as .wmv.)

Final Cut Express / Final Cut Pro is an Apple product with more features to fine-tune video and audio, correct color, generate text and effects, create advanced transitions and more. Final Cut Pro or studio products are pricy. The Express version is only $200. Avid is a PC product for advanced film editing with similar features to Final Cut.

Film Editing with Avid Screen Shot

Step 2: Importing Video Into an Editing Tool

Most often, the video file the camera creates will not be something that you can drag-and-drop onto your desktop or use it on YouTube or create a corporate presentation. Instead, you will need our services to either import or capture video. There are multiple ways to import your video footage onto your computer depending on the camera and the software you’re using. Once your footage is done, our video editor will take over and apply his / her skills of editing as per your requirements.

Step 3: Choose Your Content and Clips

The hardest part of editing your video is deciding which clips to use and which to throw away. We may end up discarding 50-75% of your original footage. If you will be publishing your video to the web as part of an inbound marketing campaign, a shorter final product is better. People with busy jobs don’t have time to watch lengthy videos.

We cut your video footage into individual clips and exclude the ones you won’t use. Then organize them into editing tool’s timeline to align with your original script.

Step: 4 Editing Your Clips Together

After your clips are organized, we need to piece them together. There are many different techniques to transition between clips depending on the effect you want to create.

Fade-In/Fade-Outs: A video that begins suddenly (or loudly) can be jarring. A good technique is fading in both visual and audio of a video. Most often, you will want to begin your video with a fade-in, and close with a fade-out. A fade-in is an approximately one second gradual transition at the beginning of a clip. Fade-ins and fade-outs can also occur between clips if you are depicting the end of a scene and the beginning of something new.

Cut: A cut is a quick edit between video clips where one immediately cuts to the next without adding a transition.

Dissolve: This edit is a gradual transition between clips. From the video viewer’s perspective, he or she will see a new clip appear as a clip ends. This technique is good to transition between an image and the beginning of a video interview.

Step: 5 Advanced Audio Editing Skills

Carrying Audio Over to the Next Clip: If you require, we can have multiple, overlapping video and audio tracks in one timeline. For smoother and more seamless transitions, allow the audio of some clips to carry over to the next clip. For example: when watching one person talk to another person, cut to a close up of the person listening while you still hear that person’s voice talking from the previous clip.

Adding Music: Music is a great way to make your video more interesting. We add a dramatic tune during a moment of tension. Using a low, cheerful track in the background of a how-to video. However, we never use copyrighted music in your videos. If you do, video-sharing sites like YouTube will remove your audio, or worse, you could get sued.

Additing Special Effects with Adobe After Effects

Step: 6 Exporting Your Video Into a Sharable File Format

After you are happy with our video editing, we will export your video. Some tools like iMovie and Camtasia have simple settings that let us to export your video in a format specific to the site where you will upload the video.

Often, we will be exporting to .mov or .avi, depending on the editing tool and your requirements. Both work well for uploading to the web. If you plan to use your video in an iTunes video pod cast, you will want to export to an .mp4 format.

For exporting HD video, we use the original video resolution you imported for the camera. It will give you a very large file, but it will be crisp and clear. When exporting HD for YouTube, we use 1920 x 1080 (1080p) or 1280 x 720.