Making a Corporate Film »
Making a corporate film involves all the same techniques as making any other film but there are some differences between a corporate film and, say, a feature film. In a feature film the motivation is the story line which comes from the film script. There might be similarities between a feature film and a corporate film if the corporate film is the story of a company, in the form of a promotional film. More commonly in corporate film, the concept of a story is replaced with the that of a ‘message’, a sales pitch or an educational purpose.Corporate Film Makers in Mumbai and Navi Mumbai
Types of corporate films & Approaches »
- Promotional film (story/documentary/montage with music and narrator)
- Presentation for teaching purposes (productization of knowledge)
- Product demonstration (for information or teaching, for internal use or to stimulate sales)
- Film which focusses on a particular issue (for example, health and safety)
- Film which documents a company event (such as a product launch, training day, CEO speech etc.)
- An advertisement for a particular product or for the company (for TV or for the rapidly expanding market of web TV)
Sony India Ltd. Corporate Video »
Your Involvement »
One of the main considerations about corporate film is that it involves you or your company. You are the experts in your company and you need to be able to tell the film production company what you want to achieve. We will help you articulate your message and use it’s expertise to ensure that the film is realized in the best, most professional way. We might, through negotiation, shift the focus of your first ideas because they understand the medium of film and the way it has an impact on its viewers. But it is important first of all to be clear about your message and how you want it delivered.
Remember, in appointing a film production company for a substantial film project you begin a liaison which will continue until the film is ready for distribution, possibly over several weeks. It is likely, during that time, that key people in your company will need to be involved, taking up their time and possibly challenging them to think in a slightly different way. It is also very likely, in a corporate production, that members of your company will be involved in the production itself, perhaps in the form of an interview or filmed presentation.
Following are some important questions which need to be raised at the outset:
- Which people will appear in the film and what will they do?
- Will they speak (be interviewed or present) or be filmed as part of their normal work?
- Do you need to employ professional coaches to prepare your staff or audition staff who might appear in the film? Should you or the film production company give them a camera test?
- Will the film need a voice-over? Can someone in the company do this or will this need to be done professionally?
- Do you have adequate accommodation to shoot the film and do your present offices convey the impression you want them to create? Should you consider hiring a venue for the production days? Does this need to be researched or do you have such a venue in mind?
- On the production days, will you have to give some staff the day off, to give the crew adequate space or make any other special arrangements?
Making a corporate film is a big commitment for your company. You will need to spend time with us to help them understand your intentions and to make sure arrangements for shooting are properly organized.
Many of the questions asked above fall into the category of pre-production issues. In other words they are issues raised and answered in advance of the production days (or shooting days) to make that time as productive, efficient and successful as possible. Once the proposal has been fully thought through and discussed with the production company a full quotation can be put forward. A production schedule is then prepared by the film production company in which the shooting days are specified, equipment booked and a shooting script drafted. The shooting script outlines the schedule on the shooting days, specifies what will be filmed and where, and if there are any special requirements. After the shooting script has been finalized a detailed shot list will be drawn up for the shooting days.
If a film is to have a voice over it is usual for the text to be drafted before the shooting script is developed. Ideally, this will be first drafted by the company, perhaps the marketing manager, then revised by the film production company based on their experience of the film making process. A smaller company would be advised to consult with an external marketing consultant who will be able to focus on the film as part of a coordinated marketing campaign.
Summary of pre-production »
- A clear proposal from Webbing Systems to your company and a discussion leading to a production schedule.
- A shooting script details the production days
- A shot list details the kinds of shots the director is looking for to fulfill the your aims.
The production refers to the shooting days. This is the point where all those best laid plans are fulfilled. If everything is well prepared there is no reason why this shouldn’t go smoothly. However, even the best of plans may have to be slightly modified depending on circumstances. Sometimes, the weather is always a factor in outdoor shoots and if budget allows, more time allocated to shooting should be made if possible to counter this. Most eventualities can be worked round with an experienced team but it is thoroughly recommended that your company key people are either ‘on set’ or easily contactable on the production days.
Post Production »
The post-production phase of any project involves editing the captured footage (film), adding captions and graphics, music and sometimes other sounds before outputting the compilation (or sequence) in a format suitable for screening, DVD and/or web streaming.
We will doing the following:
- Logging involves viewing all the captured footage and deciding what will be of use in the edit Digitizing or Capturing is the process of transferring the logged clips to the computer
- Editing involves manipulating the clips in such a way that the message comes across most effectively. Here, music is added, captions and graphics devised, possibly additional sounds recorded and added and a voice over added if required. This procedure also involves some subtle processes like grading, where the colours of the footage are tweaked to obtain a particular atmosphere or effect.
- Mastering is the outputting of the final copy of the movie in whatever format is required.
- Archiving is best made in a number of formats. Because video is very space-intensive it is not usually possible to archive the whole project after mastering has taken place. A digital master of the project will be taken without the source footage (which may be re-captured if absolutely necessary) and a tape master is also usually recorded. We will normally archive a project for one year after completion but we can supply the whole project on a DVD if required which will dramatically reduce the time of preparing re-edits.
The distribution of any project is worth considering at the outset. DVD has been the most popular option for some time. Remember, if you want to distribute your project as a DVD you need to take into account duplication costs. There will be additional costs for setting up the DVD with menus, images and music and burning a master DVD. On-disc artwork for the DVD will be needed as well as artwork for the DVD sleeve.
Distribution for the web is generally quicker and simpler because, in the most straight forward scenario, the master copy, encoded from the editor’s sequence, can be simply emailed to your web designer. However, depending on the amount of traffic you have coming to your site your server may not be able to cope. The good news is that, even if your server capacity is insufficient for the volume of traffic you have, there are now other options. Most of us have experienced the popular You Tube web site which hosts a huge variety of work and this is completely free to use (and there are many other free opportunities for free web video publishing). The downside of You Tube and similar is that the quality is not by any means the best available and there are now other companies who specialise in hosting video and who will achieve a much better result. Also, such sites can be integrated into your own site, so it gives the impression that they are hosted on your own web pages. In some cases you can subscribe to a multiple-video option in the form of a web-TV channel and/or a pay per view option.
There are also many specialist companies who will delivery video by email. In the best cases, the videos are embedded into the email and can be seen as soon as the email opens.
If you’ve spend a considerable amount of money on a substantial film about your company it is worth considering a proper launch. There are many small private cinemas around the country which would provide the basis of a novel networking experience. Or, alternatively, an in-house launch using a good quality projector can be morale boosting as well as entertaining.
Cost of Corporate Film »
The cost of corporate film does vary enormously because the type of outcome is potentially so varied. The cost of filming a training day and editing this down to DVD of, say an hour and a half, will probably cost much less than a four minute feature-commercial with professional actors filmed in several locations. So we can’t realistically put a price on ‘per minute’ of film.